ABOUT
Project and Programme Director with 20+ years’ success directing agency workflow, creative resourcing and delivering award-winning, fully integrated campaigns across film, digital, social, OOH, experiential, influencer, and earned media. Proven ability to align creative vision with operational excellence, building process, leading resourcing across accounts, driving financial discipline, risk management and stakeholder confidence. Detail oriented and skilled at leading cross-functional teams, protecting budgets, and delivering complex programmes under pressure.
KEY SKILLS
Area of Expertise
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Programme & Project Leadership: Directed full lifecycle delivery of global launches and integrated campaigns across FMCG, tech, pharma and retail, aligning creative ambition with operational rigour and commercial control.
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Planning & Resourcing: Directed workflow planning, capacity and gap analysis, scheduling and prioritisation to balance creative, design and production workloads. Ensured the right skills were deployed at the right time and managed freelance resourcing to maintain smooth delivery at pace.
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Budget & Financial Management: Controlled multimillion-pound budgets, improving forecasting accuracy, variance tracking and cost control while protecting margins and ensuring timely billing.
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Stakeholder Management: Built trusted partnerships across clients, internal teams and third-party partners, aligning delivery with strategic goals and maintaining stakeholder confidence.
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Team Leadership & Mentoring: Line managed and developed project managers, building resilience, financial rigour and high-performing teams through coaching and mentoring.
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Process, Governance & Risk Management: Established governance frameworks, scheduling processes, change control and burn/variance reporting to improve efficiency, reduce overservicing and mitigate risk.
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Production & Vendor Management: Oversaw delivery of film, print, OOH and toolkit assets in partnership with production teams. Negotiated contracts and managed third-party vendors, ensuring SLA compliance and quality output.
Project Director (Freelance)
May 2025 - Aug 2025
Ketchum
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Directed day-to-day operations, resourcing and workflow for Samsung aligning resourcing with high-volume fast-turnaround delivery.
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Streamlined scopes, budgets, and resourcing to improve delivery speed and accuracy while maintaining commercial control.
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Improved forecasting accuracy streamlining governance and reporting processes.
Project Director
Jan 2017 - Apr 2025
Edelman
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Delivered fully integrated, award-winning campaigns for major global brands, owning end-to-end programme management across budgets, resourcing, forecasting, risk management, stakeholder engagement, and cross-agency delivery.
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Led workflow and resourcing to balance creative, design and production workloads. Introduced governance frameworks to streamline scheduling, scoping, resourcing and financial reporting; partnered with production to deliver film, print, OOH and toolkit assets; and proactively forecasted capacity to identify gaps and recommend freelance support for smooth, timely delivery.
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Line managed 2 PMs and mentored wider teams on financial rigour and operational best practice.
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Worked on various pitches across various accounts.
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HARIBO: Established client-facing processes and retainer governance, driving efficiency and transparency. Led integrated campaigns (film, photography, social, website, earned, influencers, partnerships) including the Monsters Approved campaign.
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Starbucks: Programme Managed campaign finances, resourcing and project planning across retail.
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Samsung: Delivered fully integrated campaigns (film, photography, social, website, earned, global toolkits) for local market delivery on tight timelines.
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UNFPA: Delivered the award-winning global Bodyright campaign (film, photography, social, influencer, website, petition, earned) to raise awareness of human rights achieving 1.7B+ reach.
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Ingka/IKEA: Managed integrated campaigns (film, social, earned and websites), including the design and launch of their 2019 annual report microsite and the Fifty Fifty Campaign.
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National Grid: Delivered the award winning integrated Green Light Signal campaign encouraging greener energy use (film, app, social, website, influencer, earned).
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ASICS: Programme-managed fully integrated shoe launch campaigns (events, film, photography, websites, earned, social) including the award winning Blackout Track Campaign.
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Race Equality Matters: Directed the award-winning integrated Fuh-Net-Ic Filter campaign (film, photography, website, social, earned) achieving 1.7B+ impressions and 55k+ UGC posts.
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Taco Bell (London Launch): Led the Big Bell campaign for (film, experiential, earned, social) tied to their London flagship store launch generating 1.2B impressions.
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Sinch: Led the award winning global Text for Humanity campaign (website, text automation, earned), connecting people across 140 countries.
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Janssen Pharmaceuticals: Delivered innovative campaigns (VR, film, app build).
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Digital-Only Campaigns: Delivered (websites, apps, chatbots, social) across Dompe, Nissan, Mazars, Exscientia, Inclusive Capitalism, Global Solidarity Fund, Effective Giving, Shell, PayPal, Geneva Association, LEGO (Chatbot), Charlotte Tilbury (Chatbot), Voltarol and HP.
Senior Project Manager
Nov 2013 - Dec 2016
Isobar
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Project and programme managed large-scale integrated campaigns, digital builds, multichannel initiatives for global brands, while also delivering a wide range of smaller digital/social projects and pitches. Managed budgets, stakeholder coordination, and team leadership fostering collaboration and process improvements. I worked on pitches, as well as managed of a junior PM.
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Larger campaigns include:
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Huawei P8 mobile phone European launch: Led the delivery of this flagship campaign (film, social, website, online ads), collaborating closely with producers and creative teams.
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Kellogg’s Special K rebrand: Managed the digital campaign rollout (website redesign, photography, online ads). Managed budgets, timings and training of junior project managers.
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Kellogg’s Masterbrand: Directed a year-long, three-phase campaign (film, website, online ads, social). Pivotal project repositioning Kellogg’s under the overarching Masterbrand.
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Smaller project include the below and various pitches:
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Websites: Iberogast HCP, Western Union, Skinoren, Enterprise EMEA franchise, Friskies.
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Social content (inc. content plans, photography/film): Chambord, IKEA, Burger King.
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Online Ads: Enterprise, Timberland, Google.
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Multichannel: Gourmet Savoury Cake European launch (website, social, ads, emails), Dr. Oetker/Chicago Town Pizza (website, Facebook apps, emails).
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Project Manager
Oct 2008 - Nov 2013
WCRS
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Led various digital, advertising, and multichannel projects, while contributing to team integration and process improvement during a key period of agency transformation. Worked closely with teams to improve process and stakeholder management. Collaborated with ATL teams to support the transfer of digital knowledge and ways of working following the Altogether Digital’s merger with WCRS (Part of the Engine Group).
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Projects include the below:
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Websites: Vertu, Rolls-Royce 200EX, AVG, Boots, Kerrygold, Glenfiddich, internal Engine sites including WCRS, Mandate, Synergy, Totem, Hogarth and Altogether.
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Social (FB apps): Radox, Andrex.
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Online Ads: Royal Navy, Warburtons, Bupa, HMRC, Greater London Authority, MINI, Coral.
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Multichannel: Artemis (website, interactive ads), Santander (website, ads), Sky (website, ads).
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Project Manager
May 2025 - Aug 2025
TMW
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Developed and rolled out new delivery frameworks to improve collaboration between the agency and clients. Managed day-to-day resource planning across internal teams and third-party partners, as well as ongoing project status and communications.
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Jumeirah Hotels: Managed the redesign of the global website, including a site audit of ~2,500 pages and collaboration with the designer to define and implement the new UX.
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Websites: Delivered across Arriva Trains Wales, Unilever, and Capital One.
European Account / Project Manager
Feb 2004 - May 2007
Wunderman
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Managed the centralised delivery of site and microsite content across 22 European markets.
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Project / account management including owning financial tracking for projects and team budget. Managed clients, local market stakeholders, and third-party partners.
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Provided remote and local on-site CMS training for markets across Europe.
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Gained working knowledge of usability testing, hosting infrastructure, performance metrics, accessibility compliance, and W3C standards via formal training.
Freelance Website Design
Ongoing
Freelance
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Designed and built various websites for professionals including a psychotherapist, photographers, musicians, equine vet and a Clydesdale land management company.
EXPERIENCE
EDUCATION
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BSc Computers and Information Systems Goldsmiths, University of London (dissertation: User interface design)
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CIW Site Designer (Tech Connect) HTML, XML, JavaScript, Flash, Dreamweaver, Fireworks
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3 A Levels (Maths/Chemistry/Physics) / 10 GCSEs
PERSONAL SUMMARY
Outside of work, I compete in team chasing, a fast-paced equestrian sport that strengthens my resilience, teamwork, and ability to make quick decisions under pressure. I’m also a keen photographer and traveller, pursuits that broaden my perspective and inspire creative approaches to problem-solving
